Beautycounter
This post is a good one! I don't talk much about my change in beauty regimen or my beauty regimen at all because I am not an expert in that area. So for that, I bring you a friend, Charity Smith. For years I did not give two flips about what I put on my face and body. Then, I had three girls and began to start really caring about what products I washed their hair with. Which, in turn, had me reconsidering what was in the products I was using. That's when I found this amazing company that for the last 6+ months has made me happier than any other brand has. My face feels better, I LOVE the makeup and my girls hair actually gets clean and smells good! #winwin
So, I would like to introduce a friend who also cares about her health and skin.
Charity Smith lives in a suburb just north of Dallas with her husband and two wild and wonderful boys. She is a former Archer City native and her parents still reside there. Charity has her degree in Exercise and Sports science with focus in Health and Fitness Management. She was the previous owner of PureFitMom, a stroller fitness program for moms and a former personal trainer and fitness instructor at Dallas Country Club, Equinox and Cooper Fitness Center in Dallas. Charity was also recognized as Dallas’ Top Ten Most Beautiful Women in 2009. She is currently a homemaker and Beautycounter consultant.
Have you ever stopped to think about the personal care products you are putting on your body every day? Like…if they are safe or not? Yeah…I hadn’t really either until I came across some staggering statistics that rocked my world. Before coming across this information I assumed the products I used every day on my body were pretty safe. They couldn’t be that bad, right? As a health and fitness professional, health is a priority for me and my family. We workout, eat healthy most of the time (80/20 rule) and we use mostly non-toxic household cleaning products. However, I never really stopped to think that the products we apply on our bodies could be detrimental to our health. I assumed there had to be some safety regulations in place. Boy, was I wrong. Check out these staggering statistics that blew me away.
- The European Union bans over 1,400 harmful cosmetic ingredients, while the United States only bans 30!
- The last time congress passed a major law regulating the cosmetics industry was 1938! Also, the United States has introduced over 80,000 chemicals since WWII and only 10% of those chemicals have been tested for human safety.
- Even more troubling, some of these harmful ingredients allowed in our daily products have been linked to cancer, infertility, learning disabilities and other health issues. Our skin is our largest organ and it absorbs roughly 60% of what we put on it.
- Lastly, and possibly the most disturbing is that there is a complete lack of regulation in the U.S. when it comes to the ingredients companies are allowed to use. The Food and Drug Administration does not require that cosmetic ingredients or products be approved before they go on the market, and the FDA has no power to recall a product from the market. And we are putting these harmful ingredients on ourselves and our families each and every day.
These statistics can be a little heavy. And maybe a little overwhelming too, right? Well…I’ve got good news! Thankfully there is a solution to the problem! A company by the name of Beautycounter is creating safer and effective skincare and cosmetics for women and families. Not only are they creating a solution to the problem but they are advocating in Washington, D.C. for stricter laws on cosmetics and personal care products.
So if this information moved you like it did me and you want to slowly start making the switch to safer personal care products, I highly suggest visiting the EWG Skindeep database. You can plug in your current products and see their toxicity score. All Beautycounter’s products are EWG verified. Beautycounter has also gone above and beyond when creating their products and they have created a Neverlist. They will never use over 1,500 potentially harmful ingredients when creating their products.
As you begin switching over to safer, whether it be Beautycounter or another brand keep this one thing in mind. All “safe” products are not created equal. Do not be misguided by the marketing terms “Organic” or “Natural.” Unfortunately, in the personal care industry these labels can be very deceiving. Due to the lack of regulation in the U.S., companies can get away with labeling their products however they see fit. This is where the EWG skindeep database can be a very helpful tool when looking into the safety of a product.
You also might find while searching for safer personal care products that safety and performance are rarely combined. You may find a safe product but it might leave you longing for your old toxic products due to the performance. If you find a high-performing product it is most likely loaded with ingredients that are harmful to your health. When you shop with Beautycounter you are getting both safety and performance in one package. This is why Fast-Company magazine labeled Beautycounter as one of the Top Beauty companies to watch for in 2017.
Ok now let’s talk about these products Beautycounter has created.
SKINCARE
The Nourishing Collection– This is our most basic and gentle skincare line. Rich in 100% organic coconut oil and aloe this line will soothe and nourish the skin. Lightweight yet deeply moisturizing. Great for teens, those with sensitive skin or no specific skin concerns.
The Rejuvenating Collection – This is Beautycounter’s anti-aging line. The key ingredient in this line is “Jambu.” Jambu is considered nature’s botox and it helps to smooth fine lines and wrinkles. This line is also rich in fruit extracts which helps brighten skin.
The Countermatch Collection - From this collection, I will highlight our best-selling Countermatch Adaptive Moisture Lotion. This adaptive moisturizer is EVERYTHING! There is a reason it sold out two times. Beautycounter describes it as “Skin at its peak performance. This lightweight lotion helps skin adapt to the ever-changing aggressors of modern life by adjusting hydration levels throughout the day for a smooth look and feel, and a radiant glow. Breakthrough Bio-Mimic Technology harnesses the unique life-giving properties of plants to exactly match the structure of skin, giving it precisely what it needs and nothing it doesn’t.”
I cannot get enough of this moisturizer. My skin is the most radiant it has ever been. This skincare line is great for those with combo to dry skin.
The last skincare product I want to talk about today is our #3 Balancing Facial Mask. Did you know activated charcoal holds about 200 times its weight in impurities? Pretty awesome, right? This #3 balancing mask is one of our best-selling items and it comes from our Beautycounter+ collection. Beautycounter describes this mask as “this nutrient-rich kaolin clay mask purifies and balances, absorbing excess oil and drawing out impurities. Activated charcoal minimizes the appearance of pores, giving skin a smooth, refined appearance while salicylic acid stimulates exfoliation.”
Now let’s jump into Makeup
I have several favorites when it comes to our makeup but I will highlight our Flawless in Five set today. It is the best bang for your buck when you are trying to switch to safer. I love this set! It gives you radiant flawless appearance without being overdone.
This set includes…
- Tint skin foundation (Best seller)
- Touchup Concealer Pen
- Eye Brow Pencil
- Blush duo
- Mascara (Best seller)
- Lip Gloss
If Beautycounter sounds like it might be something up your alley. There are three different ways to be a part of Beautycounter.
1. Become a Customer – start making the switch to safer personal care products.
2. Become a Band of Beauty Member – This is our preferred customer program. Get rewarded to shop with Beautycounter. $29 Annual Membership Includes…
- 15% back in product credit to be used on future purchases
- Free shipping off all orders of $100 or more
- Free welcome gift with a purchase of $50 or more
- Exclusive product offers
3. Become a Consultant – Join our mission for safer beauty. Make a social impact while simultaneously getting rewarded financially.
If you are interested in learning more about the company that is making waves in the cosmetic industry please feel free to reach out to me at any of the contact links below or join my Facebook group. I am happy to work with you and get you started on your path to safer beauty.
“Do the best you can until you know better. Then when you know better, do better.”
